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Showing posts from June, 2017

Reflection

The use of media blogs has given me a better understanding of media. I would like to believe that I have a better understand of how media, how it is used, how marketers use it, the intent behind what we see in the media, and how the media influences our lives. I would hope that I have a better understanding of all of that. I am not going to go as far as saying that I do not miss anything in the media, and that the media cannot misrepresent anything to me, or that I can understand everything the media does. Through the last few weeks, from in class and these blog posts, I have gained a better understanding to all of this. I have become more aware of the media I consume, and the kinds of media I consume. I frequently consume media that focuses on current events in the world as well as media that is about action and adventure. That is the type of content in media that I am most frequently drawn to. Now the impact on my life, I am less sure about. I would hope to say that it has had a po...

Verizon's Marketing Strategy

For the past few weeks I have been analyzing Verizon Wireless. I have been analyzing their marketing strategy and their techniques used to convey their message. They are trying to target your average white, working middle class, family of four. They are trying to convey the idea that your family life could be better, and more connected than you already are. They are saying that your family life could be better. They are trying to make you believe that in order for your family life to be good, Verizon needs to be a part of that life. They are trying to make Verizon an essential part of your family life. They are trying to convey this idea by focusing on their unlimited plan. They are trying to convey that they are better by saying that other companies have failed you, and that Verizon will deliver on everything you want. They are trying to make the argument that they are better than everyone else. They however are also making you make the assumption that bigger is better, that being the...

Materialism and Psychological Problems

A more materialistic culture is to blame as to why there have been an increase in psychological problems in teens since the 1930s. This idea is presented in the article, " Today's Teens More Anxious, Depressed and Paranoid Than Ever." They state that teenagers are experiencing more psychological problems and stress than students in the 1930s and 1940s. They state that the root cause for these issues is that the United States experienced a societal change. Our society became more focused on actual tangible objects. We became a materialistic culture. They say that has also impacted our healthy role models, to the point where we have none. They say that we have no healthy role models for our kids, and as a result our kids have psychological issues and behavioral issues and that will extend to the next generation. It is a vicious cycle. They blame our consumer culture for a our materialistic values which has led to the psychological problems teens face today.  I can underst...

Stress in Teenagers

In the article, " Today's Teens More Anxious, Depressed and Paranoid Than Ever," they address that there has been an increase in psychological issues in teenagers since the 1930s. They have stated that eight-five [which I assume is meant to be eighty-five percent] of college students today  fall above the average mental illness "score" of students in the 1930s and 1940s. They address that the reason for this is somewhat unknown. However, that attribute this increase in stress and psychological issues to a change in societal culture. They claim that a more materialistic culture is to blame for the increase in stress. They say that teens today feel significantly more isolated, misunderstood, nd emotionally sensitive and or unstable. They also say that teens are more narcissistic, have low self-esteem, low self-control and express feeling of worry, sadness, and dissatisfaction with life. They blame this on a more materialistic culture as well. They also sa...