Airtravel, a supercenter of Advertisements


Just recently I had to travel out of state. That required the use of air travel. Throughout the whole process from going through the airport to the flight itself, I was constantly bombarded by media. In the airport there are constant ads for travel and eating at the different places in their terminal. On the plane itself you have those magazines in the back all advertising for the airline company. This whole process is just one big marketing campaign.

Looking at the airport terminal, it is just full of ads. They are all trying to get you to buy something related to travel. Everything is being marketed in this place. You have reading material such as books and magazines being advertised. There is also technology such as battery packs, ear buds, and phone cases being marketed. They have advertisements for pillows for travel. The eateries they have in the terminal also trying to get you to buy food from them. Advertising for your stuff in an airport terminal is a great strategy because you have a constant source of consumers of all demographics. Those people are all there with nothing to do except to travel. They have nothing to do except wait around for their flight. This means that they will not be distracted, and only be able to look at the ads. That means a higher probability of succumbing to the ad and buying their product. This is a great place for marketing.

Being on an airplane is another great place for marketing. They are all stuck on the plane for a certain amount of time with nothing to do. Those magazines on the back of your seat are all ads that will be directed towards the flyer. The people on this plane have nothing to do, and these ads can have a great influence on these people because they have nothing to do. They are trying to get you to use this airline company again for your travel. The bottom line is that marketing on a plane is a good because of the limited amount of distractions makes the ads more effective.

The airport terminal and the airplane itself are very effective means of marketing because you have a wide audience with vast demographics. They are of all ages and all ethnicities. These people have nothing to do and cannot be distracted by anything else, so the likely hood of this ad to be effective increases. However there is also a decrease in the effectiveness as well.
I do not think this is wrong because for the most part, these ads are not unethical in nature. They do not lower standards. However I think it is just an overload on the senses. An overload on the senses means that we will begin to shutdown and stop paying attention to those ads. There is just too many ads, and I feel that we all begin to ignore them because there is just too much to process. Yes the probability increases because of the lack of distractions, but it also decreases because you have too many ads that distract us from each ad, so we just ignore them. There is just too many to be effective, but they have the right idea.

This is an article about air travel.
https://www.wired.com/2008/10/airplanes-becom/

Comments

  1. UnknownMay 22, 2017 at 8:31 PM

    Hi Jayson

    I found your post very interesting as I don't travel by air often. I do believe that this type of marketing is real however, from the last documentary we watched, Song tried to use many of the same tactics you mentioned to make life-long customers. I can see what you mean when you say some ads "overload" on our senses, and it doesn't just happen in airports. TV ads and ads in social media are constantly bombarded at us to a point where we don't even notice them any longer.

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  2. UnknownMay 24, 2017 at 8:09 PM

    i find your post very interesting. just a few weeks ago, i would have been surprised to see how many ads are dominating our lives, but now i find it extremely normal. i think we should try to cut down the amount ads that are used in something like an airport, due to how much they can influence our lives. i agree with your point about the effectiveness of these ads. i think what makes these ads much stronger is the fact that there is nothing to do on an airplane, and seeing these ads could easily cause for someone to buy the product thats being featured. i think people need to realize just how many ads they are in a place as common as an airport, and think about how that can affect someone's decisions

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